AppsFlyer has successfully raised over $1 billion in Series E funding, achieving a post-money valuation of $2.7 billion, with investment from major advertising platforms Moloco, Google, Meta, and Unity. This funding underscores the industry’s move towards independent measurement as AI reshapes digital advertising, which CEO Oren Kaniel emphasizes as crucial for unbiased attribution. Established in 2011, AppsFlyer provides comprehensive measurement across various channels and is currently positioned for a public listing, reflecting its growth and ongoing advancements in omnichannel capabilities. The transaction remains subject to regulatory approval.
Meta: Meta is a leading social media and technology company that runs one of the largest digital advertising platforms focused on targeted and performance-based ads. It collaborates with measurement providers while emphasizing data trust. In this news, Meta joined other top ad platforms in acquiring a minority stake in AppsFlyer to support independent measurement standards.
Unity: Unity is a technology company known for its game engine and Unity Ads platform, which powers performance advertising in gaming and other digital environments. It integrates with measurement tools to optimize ad campaigns. In this news, Unity took a minority stake in AppsFlyer alongside peers, aligning on the importance of trusted, independent attribution in an AI-influenced advertising landscape.
Google: Google is a major global technology company operating one of the world’s largest digital advertising platforms through its search and display ad ecosystems. It maintains integrations with measurement partners to ensure reliable data flows. In this news, Google participated in the investment in AppsFlyer, endorsing the value of independent and unbiased attribution as AI reshapes ad buying.
Moloco: Moloco is one of the world’s leading advertising platforms focused on performance marketing and ad technology solutions. It has partnered with and integrated with AppsFlyer to support unbiased attribution. In this news, Moloco acquired a minority stake in AppsFlyer as part of a collective bet by top ad platforms on the need for independent measurement infrastructure.
AppsFlyer: AppsFlyer is a marketing technology company specializing in omnichannel measurement, deep linking, and data collaboration tools across mobile, web, and connected TV. The San Francisco-based firm works with global brands to provide trusted attribution services. In this news, AppsFlyer secured a significant investment round led by major advertising platforms to advance its independent measurement capabilities amid AI-driven changes in digital advertising.
Oren Kaniel: Oren Kaniel is the CEO and co-founder of AppsFlyer, where he oversees strategy for its measurement and attribution products. He has highlighted the role of unbiased data signals in AI-optimized advertising systems. In this news, Kaniel confirmed the details of the investment round and articulated the shared vision with the new investors around independent infrastructure.
Goldman Sachs: Goldman Sachs is a global investment bank and financial services firm that provides advisory services for mergers, acquisitions, and funding transactions. It acted as the exclusive financial advisor in this specific deal. In this news, Goldman Sachs supported AppsFlyer through the structuring and execution of the $1B funding round from the advertising platforms.
Latham & Watkins: Latham & Watkins is a global law firm with expertise in corporate finance, technology deals, and regulatory compliance. It served as legal advisor to AppsFlyer. In this news, the firm supported the transaction subject to regulatory approvals and the structuring of minority stakes by the investors.
Meitar Law Offices: Meitar Law Offices is an Israeli law firm specializing in corporate, technology, and cross-border transactions. It provided legal counsel to AppsFlyer in the financing. In this news, Meitar Law Offices assisted with the regulatory and transactional aspects of the investment alongside international partners.
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{
“Growth Trajectory”: “AppsFlyer is advancing omnichannel capabilities and agentic workflows while positioning for a future public listing.”,
“Investor Alignment”: “Leading advertising platforms are supporting independent measurement to maintain unbiased and trusted attribution standards without preferential treatment.”,
“AI Impact on Advertising”: “AI is increasingly managing the buying and optimization of advertising, emphasizing the importance of independent data signals as critical infrastructure.”
}
`