Description
Pages that convert are designed, not decorated
Describe your offer and where the traffic comes from — or paste a page that is not converting. You get the section-by-section blueprint, copy for the parts that matter, a ranked friction list, and what to test first.
Page structure is an engineering problem
Emerald Force built commercial web properties from 1993 and the database-driven systems underneath them. We approach a landing page the way we approach any system: what is the visitor trying to do, what is standing in their way, and what does the evidence say. Four decades of that is what separates a page that looks finished from one that converts.
What you get
- A full page blueprint in order — above the fold, problem framing, offer, proof, objections, risk reversal, CTA, FAQ
- Traffic-temperature matching — cold paid traffic needs the problem framed first; warm list traffic does not. Getting this wrong is the most common reason pages fail
- Ranked friction list — form fields, forced signup, unclear pricing, competing CTAs, leaky navigation
- Real diagnosis — no clicks, no scroll, and no conversion are three different problems with three different fixes
- A prioritised test plan with hypotheses and the traffic needed before a result means anything
- No dark patterns — no fake countdowns, invented scarcity, or pre-checked consent
Who it is for
Founders, marketers and agencies running paid traffic to pages that need to earn their spend — and anyone staring at a page wondering why nobody converts.
Access
Unbounce and Instapage start around $99 every month before you have written a word. This is one payment. One-time $129.00, instant access, unlimited sessions, nothing to cancel.
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