SERES has partnered with ByteDance to launch a new car brand on June 9, focusing on integrating AI with electric and range-extended powertrains. This collaboration aims to create AI-defined vehicles, leveraging ByteDance’s Volcano Engine, which is also working with multiple Chinese automakers to enhance user experiences in vehicle cockpits. The new brand targets younger buyers, highlighting a growing trend of tech companies collaborating with traditional automakers to innovate in the automotive industry.

SERES: SERES is a Chinese automotive company focused on developing and manufacturing electric vehicles along with range-extended powertrains. The company is directly partnering with ByteDance’s Volcano Engine to establish and launch a new AI-centric car brand called Saidou on June 9. This initiative blends SERES’s vehicle engineering expertise with advanced AI capabilities for cockpit experiences and intelligent vehicle features.
ByteDance: ByteDance is a leading Chinese technology company that operates social platforms and develops AI and cloud services through its Volcano Engine subsidiary. Volcano Engine is supplying multimodal AI models and computing resources to SERES for the joint development of smart cockpit systems and large language model-based vehicle interactions in the new Saidou brand. This builds on ByteDance’s growing role as an AI technology provider to automakers in China.

AI Technology: ByteDance’s Volcano Engine is actively partnering with multiple Chinese automakers to integrate its Doubao AI models into vehicle cockpits for enhanced user experiences.
Product Launch: The SERES-ByteDance joint brand is scheduled to debut on June 9 with a focus on AI-driven features tailored for younger buyers.
Industry Collaboration: Tech firms like ByteDance are increasingly teaming up with traditional automakers to create AI-defined vehicles that combine electric powertrains with intelligent systems.