On June 4, Pinterest announced a significant expansion of its partnership with Amazon Web Services (AWS) by committing to a $4 billion deal for cloud services through 2031. This marks Pinterest’s largest-ever investment in AWS, which has been a partner since 2010, helping to improve the reliability and performance of the company’s core services. The deal enables Pinterest to utilize AWS’s custom chip processors, such as Graviton and Trainium, to enhance its AI initiatives, including new features for personalized visual search and AI-assisted discovery, as it seeks to boost growth amid increasing competition from platforms like TikTok and Meta’s Instagram and Facebook.

Amazon: Amazon is a multinational technology company operating in e-commerce, cloud computing, digital streaming, and artificial intelligence. The news highlights Amazon’s role in providing cloud infrastructure and custom hardware to Pinterest as part of a deepened strategic partnership.
Pinterest: Pinterest is a social media platform centered on visual discovery, inspiration, and shopping experiences for users worldwide. In the news, the company is expanding its long-standing relationship with Amazon Web Services through a major cloud services agreement to support its growing AI capabilities and platform features.
Matt Madrigal: Matt Madrigal serves as Chief Technology Officer at Pinterest, overseeing the company’s technology strategy and infrastructure decisions. He is quoted in the news emphasizing how the expanded AWS commitment will provide flexibility and efficiency to advance Pinterest’s AI vision.
Amazon Web Services: Amazon Web Services is the cloud computing division of Amazon, delivering on-demand infrastructure, storage, and specialized hardware including custom chips like Graviton and Trainium. The news positions AWS as the key provider in Pinterest’s record cloud deal, supporting AI workloads such as large language models and visual search features.

AI Initiatives: Pinterest continues to invest in AI tools, including recent upgrades to its Performance+ advertising suite to drive platform growth amid competition from other major social platforms.
Long-term Partnership: Pinterest has collaborated with AWS since 2010 to enhance the reliability and performance of its core services.
Compute Diversification: Pinterest plans to expand use of AWS custom silicon to optimize price performance for its AI needs, including training and running vision-language models for personalized features.