Getty Images has entered into a multi-year display agreement with OpenAI to integrate its licensed content libraries into ChatGPT’s search and discovery experiences. As part of this partnership, Getty’s content will feature in visual responses within the ChatGPT platform. This move aligns with a broader trend where AI platforms are collaborating with established content owners, enhancing their offerings by incorporating licensed visuals into generative responses, although the financial terms of the deal remain undisclosed.

OpenAI: OpenAI develops and operates AI models and consumer services including the ChatGPT conversational interface. It has entered a multi-year display agreement with Getty Images to bring licensed visual content libraries into ChatGPT. The partnership focuses on enhancing search and discovery with sourced imagery in AI responses.
Getty Images: Getty Images is a provider of licensed visual content libraries including photographs and illustrations for commercial use. It has signed a multi-year agreement with OpenAI to integrate its content into ChatGPT search and discovery experiences. Under the deal Getty content will appear in visual responses generated inside the ChatGPT platform.

`json
{
“Content Licensing”: “AI platforms are securing multi-year agreements with established content owners to incorporate licensed visuals into AI tools.”,
“Product Integration”: “Visual responses in AI tools are being enhanced through collaboration with stock content providers.”
}
`