In a significant strategic move, both Anthropic and OpenAI have announced that they will deploy thousands of engineers into over 2,000 major companies worldwide, signaling a shift away from traditional consulting firms. This approach is inspired by the “Palantir playbook,” where embedding engineers in client operations leads to long-lasting product dependencies. OpenAI has further highlighted its commitment to this venture by launching the OpenAI Deployment Company, in partnership with 19 investment firms and consultancies, aimed at helping businesses implement frontier AI technologies. With the service sector being worth approximately $375 billion and traditionally six times larger than software spending, this initiative positions both companies to capitalize on a growing market for AI services.

OpenAI: OpenAI is a leading AI research organization building advanced models like ChatGPT to pursue artificial general intelligence that benefits humanity. In the news, it announced the launch of the OpenAI Deployment Company and commitments to deploy engineers into thousands of large companies, aiming to create lifelong customer dependencies through product integration.
Anthropic: Anthropic is an artificial intelligence company focused on developing safe and reliable frontier AI models, notably the Claude series of large language models. Recently, it launched a joint venture with major investment firms like Blackstone and Goldman Sachs to embed engineers directly into midsize enterprise clients, facilitating the integration of Claude into business workflows and challenging traditional consulting practices.
OpenAI Deployment Company: The OpenAI Deployment Company is a newly launched joint venture majority-owned and controlled by OpenAI, partnering with leading investment firms, consultancies, and system integrators to assist businesses in deploying frontier AI into production. It incorporates forward-deployed engineers, including from the acquisition of Tomoro, to build customized AI solutions onsite.

`json
{
“Market Focus”: “The ventures target the services sector by offering hands-on AI implementation to create ongoing dependencies.”,
“Deployment Strategy”: “Both Anthropic and OpenAI are emulating Palantir’s playbook by embedding engineers onsite at client companies to customize and integrate AI models deeply into operations.”,
“Investor Partnerships”: “OpenAI’s Deployment Company collaborates with nineteen firms, aligning efforts for enterprise AI rollout.”
}
`