ChatGPT ad rates have significantly decreased, with buyers reporting that CPMs have dropped from $60 at launch nine weeks ago to as low as $25, while the minimum ad spend has been reduced from $250K to $50K. This decline coincides with OpenAI’s decision to extend the ChatGPT ads pilot and prepare for an international rollout, allowing more advertisers to participate in the program. Advertisements specifically target logged-in adult users on free ChatGPT plans, as premium subscribers continue to receive ad-free access.

OpenAI: OpenAI is a prominent artificial intelligence research and deployment company that develops large language models and applications like ChatGPT. Recently, it launched a pilot for sponsored messages in ChatGPT, reducing ad rates and minimum spends to invite more advertisers into the program. This initiative reflects OpenAI’s strategy to generate revenue from its core products while prioritizing user trust through cautious rollout measures.
ChatGPT: ChatGPT is OpenAI’s flagship conversational AI service that allows users to engage in natural language interactions powered by advanced generative models. The platform is currently testing an advertising pilot where sponsored content appears to free and low-tier users, with recent adjustments making it more accessible to brands. Ads are clearly labeled and placed to preserve the tool’s core usefulness for everyday queries.

Pilot Extension: OpenAI has extended the ChatGPT ads pilot beyond its original end date and is preparing for international rollout.
Targeted Placement: Ads target logged-in adult users on free ChatGPT plans while premium subscribers enjoy ad-free access.
Self-Serve Ads Manager: OpenAI introduced a self-serve tool for advertisers to manage and track ChatGPT campaigns with basic performance metrics.