New York has officially become the first US state to mandate disclosures for AI-generated individuals in commercial advertisements, with the new requirement set to take effect on June 9. This move is part of a broader effort in the state, which has established an AI oversight office aimed at setting transparency standards for advanced AI models, including the newly introduced advertising disclosure rules. Other US states are also exploring similar legislation to address the growing use of AI-generated content in advertising and media.

ABC: ABC is a major American media network and news organization known for its broadcast, digital, and investigative reporting. It reported on New York becoming the first US state to mandate disclosures for AI-generated individuals in commercial advertisements.
New York: New York State has passed the AI Transparency in Advertising Act, becoming the first US state to require conspicuous disclosures when AI-generated synthetic performers appear in commercial advertisements distributed within the state. The law, signed by Governor Kathy Hochul, applies to advertisers and production partners with actual knowledge of the AI use. It takes effect on June 9 and aims to enhance consumer transparency regarding AI in advertising.

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