A Suffolk MP, Jess Asato, has filed a legal case against Elon Musk’s xAI, alleging that its Grok chatbot tool was used to create a manipulated deepfake image of her in a bikini without her consent. This action follows a backlash earlier in the year regarding Grok’s use in generating sexualized images, leading xAI to announce restrictions on such capabilities. Asato, seeking damages and aiming to establish legal accountability for the design of AI systems, highlighted the violation she experienced after speaking publicly about the issue. In the UK, it is now illegal to create or request non-consensual deepfake images of adults, reflecting the growing scrutiny faced by AI companies over their tools.

xAI: xAI is an artificial intelligence company founded by Elon Musk to advance scientific discovery through AI development. The company created the Grok chatbot and is now facing a lawsuit from a UK MP over the tool’s design enabling the generation of non-consensual deepfake images.
Grok: Grok is the conversational AI chatbot developed by xAI. It was used to generate manipulated and sexualised images of real people, leading to user policy changes by xAI and subsequent legal action over its capabilities.
Jess Asato: Jess Asato is the Labour Member of Parliament representing Lowestoft in Suffolk. She has filed a legal case against xAI at the High Court seeking damages and aiming to establish liability for AI system design after deepfake images of her were created using Grok.

{“Regulation”: “The UK has made it illegal to create or request non-consensual deepfake images of adults.”, “AI Design Liability”: “AI companies are facing increased scrutiny and legal challenges over the design of tools that enable the creation of fake sexualised images of real individuals.”}