LiveX AI has launched a new personalized fan experience at the NBA Summer League by deploying AI devices that allow spectators to design custom apparel, try it on virtually, and take selfies to showcase their creations. This initiative exemplifies a growing trend in sports organizations utilizing AI to enhance on-site personalization for attendees at live events. Powered by NVIDIA AI, LiveX’s technology aims to streamline the merchandise experience, bypassing traditional fitting rooms and checkout lines, and has been previously applied at major venues such as the Super Bowl and World Cup fan zones.
LiveX: LiveX AI builds human-like AI agents and platforms for digital and physical environments, specializing in interactive holograms, kiosks, and devices for customer engagement. The company focuses on real-time personalization, product recommendations, virtual try-ons, and seamless commerce in retail and live event settings. In this news, LiveX AI deployed its physical AI technology at the NBA Summer League to enable fans to design custom apparel, virtually try it on, and complete purchases directly in the stadium.
NVIDIA: NVIDIA develops AI hardware, software platforms, and inference solutions that power advanced intelligent systems across industries including entertainment and retail. The company collaborates with partners to enable real-time AI interactions and agentic experiences in physical spaces. In this news, NVIDIA AI underpins LiveX AI’s stadium deployments for fan-facing customization and commerce features.
Event Activation: LiveX AI has rolled out physical AI experiences across major sports and entertainment venues including the Super Bowl, World Cup fan zones, and NBA Summer League.
Fan Experience Trend: Sports organizations and leagues are expanding use of AI to create immersive, on-site personalization for attendees at live events.
Technology Integration: NVIDIA AI powers interactive devices that deliver real-time virtual try-on, personalization, and e-commerce capabilities directly in physical event spaces.