Klaviyo has expanded its integration with Anthropic to enhance agentic marketing workflows for its AI model, Claude. This partnership allows Claude to securely access Klaviyo’s data for creating reports, campaign briefs, and performing segmentation, all through natural language prompts, thereby facilitating comprehensive marketing automation. This development follows Klaviyo’s recent launch of Custom Skills for its Customer Agent, which enables brands to develop personalized AI workflows tailored to their needs.

Klaviyo: Klaviyo is an AI-first customer relationship management platform designed for B2C and e-commerce brands, providing marketing automation across email, SMS, push notifications, and other channels through a unified data platform. It enables brands to deliver personalized campaigns and insights powered by built-in AI. In this development, Klaviyo expands its integration with Anthropic’s Claude, allowing agentic marketing workflows where Claude accesses customer and campaign data to automate audits, segmentation, and content generation.
Anthropic: Anthropic is an AI safety and research company that develops reliable, interpretable large language models under the Claude family, with a focus on responsible AI deployment as a public benefit corporation. It recently advanced Claude with features like Opus 4.7 for improved software engineering and agentic capabilities such as Claude Code and Cowork. The integration with Klaviyo brings Claude’s agentic functionalities to marketing, enabling natural language-driven analysis and automation of marketing tasks.

Integration Scope: The expanded partnership enables Claude to securely access Klaviyo data for generating reports, campaign briefs, segmentation, and end-to-end marketing automation using natural language prompts.
Klaviyo AI Updates: Klaviyo recently launched Custom Skills for its Customer Agent, empowering brands to create tailored AI workflows integrated with their CRM.
Claude Advancements: Anthropic released Claude Opus 4.7, enhancing capabilities in complex software tasks and agentic systems like Claude Cowork.