SpaceX AI has announced an upgrade to its Grok Imagine platform, introducing new features such as voice consistency, multi-references, text-to-video capabilities, and native 1080p support. This upgrade allows users to @-tag reference files, enabling them to reuse characters with consistent voices. Initially available to SuperGrok Plus and Heavy subscribers, the rollout will soon extend to all tiers. Users can access these enhancements through the web, Grok apps, and the Imagine API.

@grok: @grok is the official X account operated by xAI for sharing updates on its Grok AI models and tools. It posted the details of the Grok Imagine feature rollout including subscriber availability and platform access options.
SpaceX: SpaceX is an aerospace manufacturer and space transport company founded by Elon Musk. It develops reusable rockets and spacecraft for missions including satellite deployment and crewed spaceflight. The announcement uses SPACEXAI branding to connect the Grok Imagine update to the broader ecosystem of Musk-led ventures including xAI.
Grok Imagine: Grok Imagine is an AI image and video generation system built into the Grok platform by xAI. It enables users to create visuals from text prompts and supports reference-based consistency features. The system received an upgrade adding voice consistency, multi-references, text-to-video, and native 1080p support, with access initially for SuperGrok Plus and Heavy subscribers.

Availability: The upgraded capabilities are rolling out first to premium subscribers and will expand to additional tiers soon after.
Access Options: Users can try the new Grok Imagine features on the web platform, Grok mobile apps, and the Imagine API.
Feature Upgrade: Grok Imagine now includes voice consistency for reused characters and text-to-video generation alongside multi-reference support.