Emerald Customer Research & ICP Studio

Know exactly who to sell to, and the words that move them

Tell it what you sell and who buys it now. You get your ideal customer profile, the buyer personas, the objection ledger, and the voice-of-customer language every ad and page should be built on.

Finding the right customer for four decades

Emerald Force has spent forty years helping companies get built and win business as part of the web development supply chain. Knowing which customer is actually worth pursuing — and how they really talk — is the difference between work that lands and work that echoes. That judgment is engineered into this studio.

What you get

• A precise ICP — the qualifying AND disqualifying criteria (who to ignore)
• Personas built on Jobs-to-be-Done, before/after states, and awareness stage
• The objection ledger — the real reasons they hesitate, and the honest answers
• A messaging map: pain, desired outcome, message and proof per persona
• A voice-of-customer language bank — real phrases to reuse verbatim

Who it is for

Founders and marketers whose copy is not landing because it is aimed at everyone. This is the foundation your Marketing Copy, Landing Page, Email and Ad studios should all be built on.

Access

A brand strategist charges $2,000 to $10,000 for positioning and persona work. One-time $99.00, instant access, unlimited sessions, nothing to cancel.