DeepMind has acquired a minority stake in Fenris Creations, the studio formerly known as CCP Games and the creator of the game Eve Online, to train AI on the game’s intricate player behavior. This investment comes shortly after Fenris Creations’ management buyback from Pearl Abyss for $120 million, marking the studio’s return to independence. With DeepMind’s funding reportedly “in the millions,” the partnership aims to support Fenris Creations during this transition while exploring AI systems influenced by Eve Online’s player-driven economy.
CCP: CCP Games was the Icelandic developer and operator of EVE Online, which pursued a management-led buyback from Pearl Abyss to regain independence and rebranded as Fenris Creations. This transition sets the stage for its new AI research partnership with DeepMind leveraging the game’s emergent player dynamics.
DeepMind: Google DeepMind is an AI research lab developing advanced models for scientific and practical applications, including recent Deep Research agents that integrate web search with private data analysis. It is taking a minority stake in Fenris Creations to partner on AI training using EVE Online’s sophisticated player-driven behaviors and economy.
Pearl Abyss: Pearl Abyss is a South Korean game developer publishing MMORPGs like Crimson Desert, which recently sold CCP Games back to its management team after years of ownership. The divestiture allows Pearl Abyss to concentrate on its primary titles while CCP rebrands and pursues new partnerships.
Fenris Creations: Fenris Creations is the newly rebranded independent studio formerly known as CCP Games, focused on developing and publishing EVE Online, a space-based MMO renowned for its complex player interactions. The studio recently completed a management buyback from Pearl Abyss, enabling DeepMind’s investment and collaborative AI research initiatives.
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{
“Studio Rebranding”: “CCP Games has been rebranded to Fenris Creations following its management buyback from Pearl Abyss, marking its return to independence.”,
“AI Research Partnership”: “DeepMind’s investment enables exploration of AI systems based on EVE Online’s player behaviors.”
}
`
