On May 28, 2026, global corporate hubs in India are increasingly utilizing artificial intelligence (AI) to enhance various functions such as marketing, finance, and human resources, as highlighted by interviews with heads of Global Capability Centres (GCCs). Companies like Apollo Hospitals have adopted AI clinical assistants to streamline patient data collection, resulting in a significant time savings for doctors. Similarly, Kimberly-Clark is using AI tools to identify social media influencers for its Huggies brand, while Novo Nordisk is implementing AI in drug launch processes to improve efficiency. This shift reflects a broader trend where GCCs are moving beyond simple automation to drive innovations in core corporate functions, optimizing operations for multinational firms.

Amgen: Amgen is a major biotechnology company engaged in developing and commercializing innovative medicines. It is among global drugmakers using AI to speed up clinical trial participant identification and reduce time for producing drug safety reports.
Workday: Workday is a provider of cloud-based enterprise software for finance, HR, and planning functions. Its India operations are collaborating with global teams to develop comprehensive AI tools that support payroll, hiring, and finance processes, moving beyond modular contributions to full model development.
IBM India: IBM India operates as the Indian arm of the global technology company IBM, focusing on software, services, and innovation initiatives. Its teams have partnered with academic institutions and local authorities to develop AI-enabled air quality monitoring systems and are collaborating with the government on broader AI adoption and workforce upskilling programs.
Sunil Jose: Sunil Jose is president of Workday India. He emphasized that Global Capability Centres are now building complete AI models in partnership with global teams rather than contributing isolated modules, particularly for payroll, hiring, and finance applications.
AstraZeneca: AstraZeneca is a multinational pharmaceutical and biopharmaceutical company. It is applying AI technologies to accelerate trial participant recruitment and streamline the generation of drug safety documentation.
Novo Nordisk: Novo Nordisk is a Denmark-based pharmaceutical company specializing in diabetes and obesity treatments. It is deploying AI across its drug launch processes in India, covering regulatory document drafting, safety data analysis, and commercial analytics to enhance efficiency.
Kimberly-Clark: Kimberly-Clark is a global consumer goods company best known for brands such as Huggies diapers. Its teams in India are applying AI to accelerate marketing workflows, including an internal platform that identifies and evaluates social media influencers to broaden product promotion and reach.
Puneet Chandok: Puneet Chandok serves as president of Microsoft India and South Asia. He highlighted the impact of an AI clinical assistant at Apollo Hospitals, noting its role in returning substantial time to doctors and patients through faster data gathering and insight generation.
Catalyst Brands: Catalyst Brands owns and operates major retail chains including the U.S. department store J.C. Penney. Its Bengaluru Global Capability Centre is piloting computer-generated imagery tools to produce product visuals and videos, aiming to streamline marketing and reduce reliance on physical inventory movement for photo shoots.
Apollo Hospitals: Apollo Hospitals is a leading Indian hospital chain focused on healthcare delivery and clinical services across the country. In the context of the news, it has adopted an AI clinical assistant developed in collaboration with Microsoft to help doctors collect patient data and derive insights more efficiently. This deployment exemplifies how Global Capability Centres are integrating AI into core operational functions.

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“Cross-Industry AI Pilots”: “Retail and consumer goods companies are utilizing AI for visual content creation and social media influencer evaluation to optimize marketing processes and reduce operational burdens.”,
“Healthcare AI Deployment”: “Hospital groups in India are collaborating with technology firms to implement AI systems that enhance clinical data collection and analysis, leading to improved efficiency for healthcare providers.”,
“AI Integration in Operations”: “Global Capability Centres in India are expanding AI usage beyond basic functions to integrate into vital corporate operations such as marketing, regulatory procedures, and human resources, thereby alleviating manual workloads.”
}
`