Base’s early core marketing lead, Zorah, has announced her departure from Coinbase after nearly five years to join Anthropic, the world’s most valuable AI startup, where she will focus on startup marketing for the ecosystem built around Claude. During her time at Coinbase, Zorah played a pivotal role in launching Base in 2023, transforming it from small meetups into a robust global builder community with significant brand partnerships. This move reflects a broader trend of experienced marketers in the crypto sector transitioning to AI firms like Anthropic, which places a strong emphasis on AI safety while nurturing emerging startup ecosystems.

Base: Base is an Ethereum layer-2 blockchain network developed by Coinbase to enable scalable onchain applications. Sarah Zorah served as its early core marketing lead, working with Jesse Pollak to launch it in 2023 and grow its developer community through events, brand partnerships, and initiatives like BaseCamp.
Anthropic: Anthropic is an AI safety and research company building reliable, interpretable, and steerable AI systems, notably its Claude model. Sarah Zorah is joining to lead startup marketing and support the emerging ecosystem of builders and startups around Claude.
Sarah Zorah: Sarah Zorah is a marketing professional who joined Coinbase as its first builder marketer. She played a key role in launching and expanding Base’s community and partnerships over nearly five years before announcing her move to Anthropic.
Jesse Pollak: Jesse Pollak is the creator and lead of Base at Coinbase. He collaborated closely with Sarah Zorah on launching Base in 2023 and building its ecosystem.

`json
{
“Base Growth”: “Base has evolved from small meetups to global builder communities with major brand partnerships.”,
“Anthropic Focus”: “Anthropic prioritizes AI safety while fostering startup ecosystems around Claude.”,
“Talent Movement”: “Experienced crypto marketers are transitioning to AI firms to support emerging builder ecosystems.”
}
`